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Faces of Shift with Rob Jornayvaz of Running Iron Creative

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One of the best parts of our community at Shift Workspaces is getting to know our members. We enjoy being able to learn more about what everyone does not just on a professional level, but on a personal one as well. We recently had the chance to learn more about Rob Jornayvaz of Running Iron Creative and we hope you enjoy getting to learn more about them as well – Take a look!

Tell us about the work you do at Running Iron Creative?

We are a video production and a brand storytelling company. We have a broad scope of work, from corporate and commercial video, to narrative documentary, to live events and event production.

How did you discover and begin your own journey with this career?

We got into this field from a love and passion for horses and equestrian sports. We wanted to tell the unique stories within the equestrian world. It was a great way for us to cut our teeth in the industry and learn how to tell stories and help individuals and businesses tell their stories. As we grew, we began to tell meaningful stories outside of the horse world.

You just returned from a trip to Telluride. Are you able to incorporate similar adventurous trips into the work you do and content you create?

Our work has definitely taken us far and wide, and thankfully to some beautiful parts of the world. We are no strangers to adventure.

On your website, you mention “our team is uniquely made up of adventurers, capable of capturing difficult to reach destinations”. What important skillsets assist your team in capturing such content?

Our team is made from a group of creatives who are equally as dedicated to executing in difficult locations as they are to the craft of storytelling. Preparedness to the variables of any situation is what we pride ourselves on. Whether it is skiing into the backcountry, filming horseback, or capturing a construction project safely, it is the challenge to create something unique that drives us.

What about your job inspires you?

The inspiration comes from the stories we are lucky enough to tell. We are so fortunate in that we get to meet people from all walks of life. From a businessman who built a software company to help people protect the value they have built in their businesses, to a woman who spends her days working with underserved youth and helping them through the healing power of horses. There is a lot of meaning in all of the stories around us, and it is energizing to work in this field. We feel really lucky.

What has been your favorite project that you have created and why?

My favorite project is our next project. I feel like every project teaches us something new, and it keeps us motivated to create something better each time.

What is a piece of advice you would give to someone who is just starting out in your industry?

My advice for someone starting out in the video production industry would be: Start with why. To steal from Simon Sinek, start with the ‘why’ of every story. People care a lot more about why we do what we do and what motivates us, than the particulars of what we do each day. That’s where meaningful stories reside.

Who is your dream client?

Our dream client is anyone who has a story to tell. From small business owners, to extreme athletes, everyone is making meaning each and every day.

When you and your team aren’t busy collaborating, what do you like to do for fun?

Our team is full of adventure sport enthusiasts. We love being outside in nature, no matter what the endeavor.

Tell us about the benefits you find coming into your office at Shift

Shift has been an amazing place for us. It has allowed us to have a great place to interface with our clients, that feels professional but relaxed. We have really enjoyed getting to see more and more people move their businesses into the Littleton location. Being surrounded by so many hard-working people who all seem to wear a smile each day is really energizing. It’s an amazing place to be able to come to work each day.

If you would like to learn more about Running Iron Creative, feel free to visit their website.

Maggie Smith

About the Author

Maggie Smith

Maggie, a resident of Colorado since 2008, is an expert in the field of performing arts and musical theater. Also skilled in real estate, nonprofit organizations, event planning, customer service and advertising. Maggie is the General Manager at our Littleton location.