Does it Really Matter if We Buy Local?
Consumers are faced with decisions to purchase goods and services from national chains or locally owned businesses every day. Cost, convenience, and variety often inform us in these decisions. And while we have heard of the intangible benefits of buying local, how do we quantify the specific economic benefits to [...]
People often think of healthy eating as dieting. This is not true. Eating healthy is not just about losing weight, it’s about feeling better both physically and mentally. Eating healthy is about balance and making sure that your body is getting the necessary nutrients it needs to function properly. Healthy [...]
The Value of Being a Socially Responsible Company
Corporate Social Responsibility (CSR) has become a central part of business strategy. This is a response to the fact that consumers are increasingly making buying decisions based on a company’s social and environmental impact. Research by Cone Communications and Echo Research found that 90% of consumers worldwide are likely to [...]
