Being connected to your local community landscape is essential to continued success when you own a business. The benefits work both ways and staying in touch with other local area businesses and organizations will keep your brand exposed and lead more consumers to your door.
Five Ways Your Company Can Support Your Local Community
There are countless ways to get involved. Below are some examples of how your business can reap big rewards by contributing to the community.
1. Network with Other Businesses
Forging partnerships or simply meeting to share anecdotes and information with other local business owners keeps you and your business at the forefront of people’s minds. Consider joining the local Chamber of Commerce. Networking opportunities will increase as you get involved in gatherings where professionals from various companies gather to enjoy a meal while swapping cards and discussing current local issues.
2. Become a Board Member
There are always not-for-profit and community organizations that require board members. Finding and joining one that fits your business profile is another great way to contribute your expertise, expand your connections, and build up your local image.
A great way to increase your exposure in your community is through sponsorship. Perhaps you would enjoy becoming a sponsor of a local sports team or a particular up-and-coming athlete.
There are usually different sponsorship levels and may include supplying equipment to cover transportation costs or media coverage. Whichever route you choose, the teams are always grateful.
Another type of sponsorship is to become involved with special events or fundraising initiatives, for example, a hospital addition or vital equipment purchase. In this way, you are helping a completely different aspect of your community. You are not limited to any one event. Many companies will have an annual budget set aside for these occasions. Depending on sponsorship packages available, your business will receive exposure through event advertising, tickets, media campaigns, and beyond.
4. Host Workshops or Special Events
Getting a community together to celebrate a special event or have fun can introduce your business to a completely untapped market. Throw a summer barbecue with entertainment or host a street dance. There are numerous ideas to brainstorm. Try to connect an event with something the community needs and demonstrate how your business can participate.
Workshops can also introduce people to your product and be a valuable resource for sharing information and expertise.
5. Volunteer Your Time
Find ways to volunteer some of your time to help at a local event, charity, or service organization. Let people see you as the face of your business and be approachable. Not only will you be offering your knowledge, but you’ll also be showing your desire and willingness to support where you work and live.
There are so many ways in which you, as a business owner, can benefit your local community. At the same time, your company will reap the rewards of brand exposure, new and potential customers, and a broader networking base.
Shift Workspaces provides your business with exceptional administrative and technical services at your fingertips to aid you in reaching out to other like-minded and dynamic professionals.
Shift Workspaces believes in community, and their office spaces are themselves a community of entrepreneurs and small business owners working to build up their businesses, just like you.