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The Future of Marketing Your Business in a Post-Pandemic World

With more than 30% of people in North America and Europe already vaccinated with at least one dose of the COVID-19 vaccine, companies are starting to finalize their marketing strategies for the world after COVID-19. For entrepreneurs who spent 2020 improvising to stay afloat, now is the perfect time to start planning for the future of marketing your business in a post-pandemic world.

Here’s a short guide to help you cover all your bases:

Focus on your existing customers

Those customers that remained loyal to you during the pandemic should be your top priority before you even start thinking about attracting new sales. A good place to start is to create services and campaigns that target their new needs, but if you want to go the extra mile you should really look into rewarding those loyal customers for sticking with your business through these tough times. Discount cards, free products, and official merch are great ways to show them your appreciation.

Identify your target market

When you are ready to look for new customers, you should start by considering who your post-pandemic target market is because your old ideas about this were most likely made obsolete by the pandemic. Demographic data such as age and gender, are no longer the most important factors when determining your target market. Now, messages need to be more aligned with people’s situations and values.

Some examples of new targets you might consider are:

– Customers who focus on product functionality and affordability instead of brands.

– Customers who are mainly interested in protecting their health by choosing safe products and minimizing risks when shopping.

– Customers who are conscious about protecting the environment.

Complete your move online

If you spent most of 2020 struggling to get your operation online as quickly as possible, you probably realized that some sacrifices had possibly been made during this great migration. Now is the time to pick up some of those pieces that had been sacrificed.

Optimize your customer’s journey

One of the most important parts of your online marketing plan is your customer’s journey or the path that is engineered to get online visitors from your landing page all the way to the checkout page. The online behaviors of your potential customers will definitely have changed since last year and it is important that you adjust your customer journey accordingly. This will help you drive more sales.

Invest in online ads

Moving your entire operation online includes moving your advertising strategy online too. Just be careful to invest in the right platforms and keywords, because wasting money on online ads is very easy.

Marketing in the post-pandemic world means accepting that your old strategy is no longer viable, and investing time in crafting a new marketing plan that takes into account the new behaviors, needs, and wants that your customers are already demanding.

Faces of Shift with Scott Hagen and Don Inmon of Victrola

Research shows that when music is played, it can reduce heart rate, lower blood pressure, decrease stress, and so much more! Shift is lucky enough that we have two great members who are able to speak to the power of music and get to implement this passion of music into their careers. This month, we had the privilege of speaking with both Scott Hagen and Don Inmon of Victrola. We encourage you to continue reading to learn more!

Tell us, what is Victrola?

Don: Victrola is the most well-known name and the original name of record players. Victrola, to us, means music, and we believe it does to our consumers, too. Whether you want the vintage look of a classic record player with Bluetooth compatibility or a robust speaker system for your outdoor patio, we have you covered. Victrola’s goal is to create lifelong memories in every home through music record players.

Scott: You will find that the majority of what Victrola does today is build record players, in particular players that are easy to use (something you don’t have to plug it in), and that are also extremely elegant. Much of what we do is create a modern-day sound bar that not only sounds lovely, but makes your room look sleek and stylish. We offer creative music and audio experiences that will also elevate what the room looks like, the experience of the room and how to make the room come alive – something that is cool and relevant in our customers’ homes. Each home needs a lifelong, trustable, and durable product that any normal person can afford to have. We believe everyone should have the right to obtain a really special record player so they can have that experience of opening the record, reading it and listening to it from start to finish while fully experiencing the artist. Slowing down and listening to music is something we want to recreate.

What is the story behind this turntable company that is the oldest in the business?

Don: We like to say that this product is the one that first brought families together as an entertainment center in the home when it came about as a product over 100 years ago in 1906. You know, if you go back and look at those old advertisements, it shows people sitting down together talking and enjoying music around a Victrola player. Pretty cool to see.

Scott: Victrola was the first mass market consumer entertainment device in the US. It is ironic that over 100 years ago they stopped making the wind-ups and introduced them as electric turn tables. It was thought about as a music listening device – something that was all about entertainment. That culture, goal, and aura around the brand is what we are reinvigorating and rebuilding.

How does Victrola “stay on beat and ahead of the curve” (as you say!)?

Don: Records are looked upon as old, but at the same time they are as new as how we build them and what we are looking ahead to implement into. For example, one small feature that we took for granted could be a wow moment for customers. Playing record over Bluetooth really gives that wow factor. You will see us continue with speaker technology on record players.

Scott: How we do it is really having a scope on our customers about what they are telling us. We are listening to what matters and what is important. We have been watching and listening to see what people do with suitcase players and we commonly find that people are often actively listening to a turntable and listening to a record. Really, there is no product out there unless people are plugging in. So, we took that feedback and began building new products to assist. We feel like the category has almost been marginalized, and what I mean by that is there is a group of people who think you must spend so much money for a quality turntable or get something rather cheap – there is no in-between. But after in depth innovation development, we are bringing that to this brand. We are coming out with new products this summer that no one has ever seen before.

As for the future, what do you envision for vinyl and record players?

Don: I look at the turntable as an instrument, there is no other form like it. It is all about that ritual. Two of my kids now collect records whereas I used to drag them to record stores and they would hate it – now they beg me to go. Not only do they talk about the songs, but they talk about the art, the lyrics, the experience that we are striving for. That is something special to see in younger generations.

Scott: Vinyl is back. Not only are they building more, but better-quality sounds. Over 2 years ago vinyl had $4 million in sales and in 2020 there was $600 million in sales. Some are saying that we can potentially hit $800 million in the coming years! People are smarter about it – building better versions of what we have seen before. It is nostalgic for most, that crackly noise, but we are ridding of that and ensuring better quality. We are going to adopt the technology but keep the experience.

When you and the team are away from the office, what do you enjoy doing?

Don and Scott: Listening to music!

What about your career inspires you?

Don: Like musicians, we are creators. We get to create environments and feelings that people can experience. Knowing that Victrola creates a product that we believe in is something I wake up and leap out of bed for. How am I going to make people’s lives better? For me, it is being able to create and then share it with other people so that they can also share, enjoy, and love.

Scott: What inspires me is the outcome. You may not recall the exact song you were listening to, but there are these moments in time where you will remember who you are with, the process of the record, experiencing it, thinking about it. What I love most about my job is when you see that happen in music. Oh, and when young kids see a record for the first time – that is one of the most inspiring.

Tell us about your experience of coming to Shift Workspaces Bannock.

Don and Scott: From the start we perceived Shift as a way to relax and enjoy the surrounding aesthetics, the same as what we aspire to do with Victrola. From the record players and the wallpaper, it is fun for us to experience. We always talk about how we feel the Shift Bannock building was built for Victrola. And we will definitely tell that to others.

If you would like to learn more about Victrola, feel free to visit their website, as well as their Facebook, LinkedIn, or Instagram.

Coworking and Flexible Work in 2021

In the wake of the covid-19 pandemic many trends in the flexible workspace and coworking industries will speed up and expand. Remote work will still be a necessity for many employees around the world as lockdowns continue to be a measure used by governments. 

And as traditional office spaces remain unused and long leases are renegotiated or cancelled; businesses of all sizes will be looking for alternatives. 

Here are a few educated guesses as to what 2021 will bring for the coworking and flexible work industries. 

Demand for flexible workspace will increase

Working from home was a temporary solution that helped keep people employed and companies from going bankrupt. But it quickly became clear that for most people, working from home was making them less productive. 

Some had an inadequate internet connection, some didn’t have the proper equipment, others had to improvise an office on their kitchen counter or on their coffee table. 

And if you add this to the many distractions around the house such as children and pets, then you can understand why a lot of people started looking for alternative options. And so, people turned to flexible workspaces to meet those needs. 

This is where the increased demand for flexible workspaces started, and it will only increase in 2021. 

Flexible workspace demand will rise in suburban areas

Another trend that will remain strong in 2021 will be the increased demand for flexible workspace in suburban areas. 

Increased competition from traditional landlords

Property owners have been playing an active role in the flexible workspace market for some time now, and this will continue to be an important factor in 2021. 

Rise of niche operators

Niche operators, such as those catering to artists, cannabis enthusiasts, chefs, women, and many more, will continue to grow in 2021. 

Corporations turning to coworking

As they look to keep their operations decentralized, corporations will turn to coworking spaces to either supplement or entirely replace their traditional office spaces in 2021. The shift towards a remote-first workforce has completely overhauled the way corporations think about everything related to office space, including long leases and the actual need for space itself. 

Open plan office layouts will become outdated

New health and safety regulations will make open plan office layouts obsolete. Operators will lean towards offering more private, enclosed offices, and design elements such as touchless features and providing adequate spacing will be a priority in 2021. 

The rise of cybersecurity

Cybersecurity was something that was taken care of by the in-house IT department, but now with remote work this has been an issue for many companies. As they shifted their whole operations online, companies quickly realized that their data was very vulnerable. 

Having to resort to third party apps for communication and other vital parts of their operations wasn’t ideal, but it was a necessity. Now as they shift towards using flexible and coworking spaces, corporations will look towards operators with robust cybersecurity protocols.

Faces of Shift with Alex Swaynie of Ross Snow Tech

At Shift Workspaces, we consider ourselves lucky to have such an amazing community of members. Each month we have the pleasure of interviewing one of those great people and their business so that everyone has a chance to learn more about those within our community. This month we were able to speak with Alex Swaynie of Ross Snow Tech. Take a look below to learn more:

Tell us about Ross Snow Tech and what inspired you to create a product that benefits the Winter sports industry?

Ross Snow Tech is a Denver based, emerging winter sports brand. Like so many other companies, RST and our flagship product, the Convert snowboard binding was just an idea in the back of my head for years. While attending college at Colorado Mesa University, I got the idea for snowboard bindings that “transformed” into snowshoes while I was doing some side country riding with a buddy. After almost a decade of keeping the idea on the back burner, I finally saved up enough money to turn my idea into a reality. At this point, we really are a true garage startup, most of our prototypes were produced in my garage. I have always been involved the outdoor industry in one form or another so entering the space with my own company didn’t seem that farfetched, it just kind of fit.

As the Founder of Ross Snow Tech, can you explain to us the engineering process and how you knew when your product was complete?

The engineering process has been an exciting, difficult, exhausting, expensive and rewarding one. Over the last four years, we have been working with Link Product Development to make the Convert come to life. We started with 16 concepts and broke each one down on rating system based on metrics like cost of engineering, cost of production, perceived market acceptance and more. We envisioned our products on the shelves of REI, not Walmart so many of the cheap and easy ideas were tossed out the window immediately. After narrowing the field down to one, we started sketching up designs and trying to find or invent the mechanisms that met our strict criteria.

Once we had a concrete direction, we jumped into CAD and prototyping. Our first prototype was cardboard! We soon graduated from cardboard to 3D printing and after about six months of constant 3D printing, CAD changes, and a handful of prototypes we got our first “rideable” prototype CNC’d out of aluminum. This was our “proof of concept” prototype and its sole purpose was to ensure our mechanisms work in real life the way they did in the computer. These prototypes exceeded our expectations and are going into their fourth season of testing. After constant testing and validation of our prototypes, the industrial design process became priority. This is where function and form come together and eventually get you to what you see on the shelves.

Altogether, we have went through more than 20 prototypes that were all different than the last. Each one has to be tested, evaluated, and potentially changed so it takes a lot of time and resources. For the last year and a half we have been doing a lot of design for manufacturing, or DFM, where we work directly with our manufacturer to get our parts designed to their specifications to ensure they come out as planned. DFM is basically the trim work on a house, it’s the small changes that take the most time and are crucial to the overall performance, sustainability, and success of a product. This would include things like making wall thicknesses consistent and adding draft angle relative to the parting line for injection molding. We just completed what should be one of our final DFM phases, so we are currently working on our newest set of prototypes to ride for the winter, then it’s off to production!

How do you see Ross Snow Tech growing and developing?

We will be launching a Kickstarter in the next couple of months and our planned release is the fall of 2021, so I see Ross Snow Tech growing rapidly. We are developing products aimed to position us next to some of the most trusted and respected backcountry snowboard brands in the world and that’s really where I see us in the next couple of years.

Will you share with us some advice you would give entrepreneurs that you wish you had when you started your journey?

Some advice I would give people is to be patient and persistent, these things tend to take longer than expected. Also, try to find a partner that shares your same vision and that you can trust. Starting a business when you’re the only one doing the marketing, business development, sales, prototyping, testing, content creation, fund raising, etc., can be exhausting and at the end of the day you only have one perspective. Businesses are diverse and often require diverse input so having the right team in place is crucial.

What do you think has contributed to your success?

We’ve had some super successful events, won awards, and received tremendous feedback from the outdoor and snow sports community but we’re a long way from success. However, working with the right people has been extremely instrumental in getting us to this point. It is so important to find the right people or team that support and believe in the end goal.

Share with us where we can learn more and remain updated on release dates.

You can find more information about the Convert and who we are at There is an email notification signup on the Convert’s product page and our Facebook or Instagram pages are also where you’ll find the most up to date info and see first-hand what we’re up to!

Faces of Shift with Paul Deger of Sanvello

At Shift Workspaces, we consider ourselves lucky to have such an amazing community of members. Each month we have the pleasure of interviewing one of those great people and their business so that everyone has a chance to learn more about those within our community. This month we were able to speak with Paul Deger of Sanvello. Take a look below to learn more:

Tell us what Sanvello is, your role, and how you first came to be a part of the company?

Sanvello is a digital behavioral health company—we provide self-care, peer support, coaching, and therapy, all accessed from a single app. My primary role at Sanvello is teletherapist, but I wear several hats, including onboarding our new therapists and psychiatrists, supporting clinical operations, helping to develop our app-based Guided Journeys, and presenting live webinars on mental health topics to our employer clients.

I had previously been with another company within UnitedHealth Group designing and delivering virtual mindfulness programs. I then had the good fortune of our mindfulness company becoming part of Sanvello, where I can not only offer mindfulness, but also the broader range for services from Sanvello.

What is telehealth?

Traditionally, healthcare is provided with the client and healthcare provider in the same physical location. Even before COVID-19, this could create a barrier to persons accessing healthcare. Now with COVID, even more so! 

Telehealth allows an expansion of care delivery—in our case, mental health services—by using technology to allow the client to participate in healthcare from a location that is safe, comfortable, and easy for them. This greatly increases access to care getting to more persons in need. And the research on tele-mental health is that it is as effective as brick and mortar care. And for some persons, telehealth creates even more comfort and safety then going to a therapist’s office.

How has your business grown in the past several months? What changes have you seen?

Social distancing and other changes with COVID resulted in the combination of increased need for telehealth and many persons experiencing increased stress with our world turned upside down. At Sanvello, we were ready to respond to this increased demand to mental health care provided remotely. We have seen usage of all our services increase: self-care, coaching, therapy, and psychiatry.

It is humbling and an honor to be of service during this unprecedented time of stress, uncertainty and anxiety as persons attempt to navigate this new normal that none of us could have predicted or prepared for.

What type of businesses would benefit most from your services?

We partner with businesses that care about the well-being of their employees. During this year, we have been responsive to the unique demands of organizations needing to quickly pivot to the ever-changing demands of continuing to do business under COVID, and the stress and anxiety this has caused their employees.

Sanvello also partners with physician groups and insurance payers to make sure their clients and members can get the much-needed mental well-being support at this time.

What about your job inspires you?

I have been in healthcare for over 30 years. And I find Sanvello to be unique in living our mission “To help people build the life skills they need, anytime, anywhere, in any way they choose.” I have seen many the company that these words exist in print only. Now in my second year at Sanvello, I see this mission not only in the products and services we offer our clients, but also in how we care for the well-being of our employees, too. This sense of community and well-being fuels me, especially as we respond to overwhelming need brought about by COVID.

I feel supported to bring my best every day to easing the suffering of others, be it training a new teammate, helping to develop a new tool for the app, or doing a telehealth therapy session with someone across the country. Mental health has been underserved for a long time—and I am inspired to be part of the solution to finally turn the tide on meeting this need.

What drew you to Shift to be the home base for your company?

I had looked at several co-op/coworking spaces in Denver, and Shift stood out immediately. Instead of just another corporate-like space, the staff at Corona, the overall vibe, and the fellow members at Shift just felt like home from the first visit. As the only employee of Sanvello locally, I appreciate how I feel part of a community at Shift. Several fellow members have become true friends I look forward to chatting with over a cup of coffee in the morning, at lunch in the courtyard, or a beer at Thursday happy hour (hopefully that third one returns after COVID!).

And the staff ROCKS! Sarah and Hayley make sure I have what I need so I can focus on my tasks and people.

What do you enjoy when you are not working?

My son is crazy about all thing’s vehicles— cars, vintage tractors, trains, construction equipment—so we spend our weekends going to car shows and museums. During COVID, we started Sunday drives. We just take off in some direction and see what unknown vehicle finds we can stumble across.

I also love to “hit the rocks,” or climb on the beautiful crags up the canyons outside Denver. A day on the rocks is good for body and mind!

If you would like to learn more about Sanvello, you can visit their Website. You can also connect on Facebook, LinkedIn, Twitter, and Instagram.

Creating a New Normal During Uncertain Times

The COVID-19 pandemic has changed a lot of things. From the way you spend time with friends and family, to doing business, traveling, and even how you like to use your free time, every activity has to conform to the new social distancing norms to help slow the spread of the virus. As with every form of change, it is normal to feel stressed out about the whole situation, but it is important to remember that every crisis eventually comes to an end. And the best part is that you can help speed up this process and create a new, better normality, right here, right now. 

Create new routines

Whether very strict or very relaxed, you most definitely had a routine that worked for you before the pandemic. But now almost all of your routines have probably become completely unrecognizable. Take the process of going to work for example. With many people working from home and many others still having to go to the office but with drastically altered schedules, this once reliable process has changed for everybody all at once, creating a lot of stress. 

To combat this form of stress, it is necessary to go to the very source of the problem: you need to consciously create new routines. 

You can start by making a realistic daily schedule for you and your family. It is important to set times for work, meals, wellness, and even family time. This will help everybody at home find their rhythm. 

Get a new hobby

Use the power of the internet to get into a new hobby you can do at home. Maybe you’d like to learn a new language, take a cooking class, become a movie buff, learn to code, or catch up on your reading. All of these activities, and many more, can be done from the comfort of your own home and any supplies you might need can be delivered easily to your door. Just remember to open up a time slot for your new hobbies on your schedule. 

Adapt your habits

Habits such as exercising, drinking coffee with a colleague every morning, going out for drinks with your friends every two weeks, or having romantic dinner with your significant other need to be adapted to your new reality because they are very important to your well-being. So take 5 minutes each morning to hop on a call with your colleague while you are drinking your coffee, set up a video-conference night with all your friends every two weeks, and have your romantic evening with your s.o. right in your very own dinner table.  

Stay positive

All of these tips can only work if you keep a positive mindset through the adaptation process, remember that it will definitely take some time until it stops being awkward but it is worth it.

Shift Member Feature with Noah Teitelbaum

Social and Emotional Learning (SEL) is defined as, “the process through which children and adults acquire and effectively apply the knowledge, attitudes and skills necessary to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, establish and maintain positive relationships, and make responsible decisions”. Companies such as Empowering Education fully embrace this process and we recently had the chance to speak with Noah Teitelbaum and were able to learn more about his company and what all they have to offer.

Your company, Empowering Education, does wonders in the education system. Can you share with us the pillars of your business?

Our mission is to empower learning through social and emotional education. To do that, we provide a bilingual curriculum to K-8 teachers, schools, and districts on social and emotional skills. Our lessons include identifying and managing feelings, apologizing, or overcoming bias and mindfulness. Teachers are swamped (especially now with the pandemic) and so we’ve worked hard to make our lessons fun and easy to use. Even the most brilliant lesson plan won’t have any impact if it sits on the shelf unused, so we focus on making our program accessible and affordable.

Congratulations on publishing your first children’s story!  Let’s chat about how you fell into this opportunity. What did the process look like?

Last year I wrote a series of children’s stories for the youngest grade band of our program. Young children learn so much more through stories than through explicit instruction. My children go to the Denver Waldorf School where they incorporate a lot of storytelling. After we added the stories to the program, teachers told us they loved reading them to their students and encouraged us to publish them. We did and added more illustrations – the kids love finding the hidden animals in the drawings! We see the book as both a way to fulfill our mission in a smaller way with parents and teachers, but also as a way to get out the word about our program. By the way, the book is now in English and in Spanish

I can imagine there are a lot of tips and tricks when creating a children’s book. What are some things you learned in the process of writing the story?

Hire a cruel editor! Just kidding – sort of. We worked with two great editors, which was necessary to get the stories down to an ideal word count – or at least close! The first editor ended up helping me brainstorm some stories as well and even wrote some herself. Then I found it easier to use a second editor who was not attached to the stories and could cut away the extraneous words (for example, this parenthetical phrase!). I also learned a lot about the world of publishing. Publishers now expect authors to arrive with marketing plans, email lists, etc. It wasn’t hard to decide that self-publishing was a better route given our goals.

What is next for you and Empowering Education?

Like everyone else, we’re working hard to adapt to the pandemic. We’re making videos of each of our lessons for teachers that can be sent during distance learning. Before COVID-19, we avoided creating videos as we think there’s more value delivering lessons about feelings in person. One of the goals of the program is to build relationships in the classroom – that’s something best done through live interaction. However, the times and teachers’ needs have changed quickly! The helpful thing for us to do now is to hand over some plug-n-play videos. with on-demand trauma-informed training. It’s been eye-opening for me to learn how many people are impacted by trauma and I see that learning about that can improve teaching and many other ways we interact. COVID-19 has been traumatic for so many people. 

On a lighter note, we’re also putting the finishing touches on a Munchy and Jumpy coloring book!

As a longtime member of Shift Workspaces, tell us what makes you want to continue to grow here?

I appreciate how attractive the space is. When I ran a test prep company, we put a premium on the look and feel of the classroom spaces – it affects mood, learning, etc. I also like that I can bring business guests here and know they will be impressed.

If you would like to learn more about what Noah and his team do at Empowering Education, you can visit their website as well as their Facebook, Twitter, and/or Instagram.

Benefits of Starting Your Own Herb Garden

Fresh, homegrown herbs are fantastic! Growing your own herbs instead of buying them at your local grocer or getting some dried herbs from the supermarket is well worth it for anyone, anywhere.

It doesn’t really matter if you own a huge garden or want to start growing fresh herbs right in your studio apartment. 

And if you have been feeling inspired by those gorgeous herb gardens on Pinterest lately then you will be glad to know that growing your own herb garden is not only easy but also very beneficial in many ways. Here are just a few reasons to get you started today.

No experience required

What puts most people off any form of gardening is the idea that growing any plant, flower, herb, or vegetable is very hard work, and most of the time it doesn’t even pay off. This is a big misconception as there are plants for every type of skill. 

There are some plants that grow very easily and, in any condition, while some needs are extremely delicate and need an expert to look after them such as gorgeous ancient bonsai trees. Growing an herb garden is definitely on the easier side of the spectrum. 

Herbs can adapt to many different types of soil, and some can even be grown without any soil at all thanks to hydroponic technology. They don’t need much fertilization and can handle a wide range of temperatures. 

All you really need to get started is a pot, some potting soil, and a few seeds or transplants of your favorite herbs. 

Better health

Although herbs are mostly used to add flavor to your favorite dishes, they can also help boost your immune system, detoxify, as well as deal with the common cold, indigestions, headaches, and even stress.

Medicinal herbs include lavender, peppermint, oregano, cilantro, and they can be used to make teas, salves, and essential oils. 

Another way that an herb garden can lead to better health is the fact that gardening is a very therapeutic activity. You get to breathe fresh air and get a healthy dose of sunlight, while you also are able to disconnect for a little while from the world.  

Save Money

Buying your herbs from a grocery store can be quite expensive, especially if you decide to purchase organic herbs, which can drive the cost way up. 

On the other hand, growing 100% organic herbs can be very cheap. In fact, they are some of the cheapest plants you can grow yourself. With just one packet of seeds, you can actually grow herbs indefinitely if you know what you are doing. But even if you just buy a new seed packet every month it will come out a much lower investment than buying these same herbs at the grocery store. 

The other way that growing a herb garden saves you money is by helping you reduce your waste. Usually, when you buy fresh herbs at the supermarket and cook a meal with them, you end up with a lot of leftover herbs that will inevitably end up in the garbage. Growing your own herbs means that you only use what you need. 

Fresh herbs

Store-bought herbs can’t compete on flavor with fresh herbs that come straight from the garden to your plate. You might have noticed that no matter how fresh the herbs at the store look, they will always have a few wilted leaves. This is not an issue with fresh, homegrown herbs because you will only cut them when you want to use them

How to Be Social While Social Distancing

As you, along with the whole world, survive one more week of going out of your home only for groceries or other essentials a.k.a. social distancing, you may start feeling a little lonely. While you understand the importance of staying home, you have also started to miss your family, friends, and even your coworkers

The good news is that with today’s technology and the power of the internet there are many ways to be social while practicing social distancing

For starters, there are quite a few ways of connecting with your friends and family through video conferencing apps such as Skype, Zoom, or Hangouts, but while this is definitely better than not being able to contact them at all, seeing and talking to them fills just a portion of your socializing needs. 

After all, human bonding happens through much more than just talking. We play games, we share food and drink, we sweat together, and we also learn together. And although doing these activities while physically close generates a stronger bonding, there are many virtual replacements that do the trick almost as well, here are a few examples. 

Movies and TV

Instead of binge-watching another show on your own you can now watch with a friend. With apps such as Netflix Party, you can all watch the same thing at the same time.


Internet gaming has come a long way from being an activity that isolates people to one that creates a strong connection between players. There are many games for you to play with your friends such as Fortnite, Animal Crossing, and many more. 

If you are not a fan of video games, then there are also many other options for you to play with your friends. There are virtual versions of classic games such as pool, poker, mini-golf, and many more, and the best part is you can maintain the tradition of accompanying these games with a beer.   

Classic board games such as UNO, chess, and Rummikub also have digital versions you can play with your friends and family.


With all the gyms closed and classes canceled you might have found yourself with too much extra energy and working out at home isn’t the same without your gym partners. Well, now you can work out together virtually. These days many people are offering their fitness classes online that go from every type of yoga imaginable, intense cardio workouts and even muscle building classes. So there really is no excuse to sit around missing your gym buddies.

Faces of Shift with Hayley Stephenson

Join us in welcoming the newest member to the Shift Workspaces team, Hayley Stephenson. Hayley has joined the team as our new Member Coordinator. We are excited for everyone to learn more about Hayley and look forward to what she will be able to bring to the team.

Where are you from originally?

I am a Colorado Native originating from a small town called Swink, located on the southeastern corner of Colorado. I spent my childhood and teen years growing up there until it was time to shake things up and head to Denver.

What were you doing prior from joining Shift?

Prior to joining Shift, I was working temporarily as a Conference & Event Manager for various trade associations. Before that, I was assisting in management at a Barre Studio in Stapleton for a few years while I was finishing off my bachelor’s degree.

What excited you about joining Shift?

When I saw the opening for Shift, I was immediately energized about the idea of being a part of a coworking environment! I love learning about different businesses, how people chose the industry they work in, and that each day is going to be different. I also am a huge believer in work-life balance and like how Shift makes that aspect easier for their members.

What do you like to do when you’re not working?

I’m a passionate reader and will often just curl up on the couch with my favorite book or head down to The Tattered Cover and wander around for a few hours, losing myself in all the stories. I also enjoy going to the movies, trying out new restaurants around Denver, taking my dog Max to the park, and spending time with friends and family.

Favorite restaurant or dish in Denver?

Denver has a plethora of great restaurants that it is so hard to just pick one! I would say the few places my friends and I repeatedly visit are D Bar, The Lobby, and Liks.

What do you want to accomplish within your role?

Within my role, I want to learn more about the coworking environment as a whole and help to grow the Shift Community in every way. I am equally excited to create relationships with the Shift Members, as well as be a part of a collaborative and motivated team.