Faces of Shift With Digital Media Solutions

Hi Kelli! Introduce us to Digital Media Solutions. What does the company do, and what is your role?

Hello! We’re Digital Media Solutions (DMS) – a digital marketing company that connects high-intent consumers with top advertisers across our core verticals: insurance (auto, home, health) and education. I lead the analytics team within the insurance vertical, where we focus on turning data into insights to help drive performance and growth for our clients.

Can you share the origin story of the company and what inspired its founding?

DMS was founded in 2012 with a mission to build a market-leading, rapid-growth performance marketing company. From a startup to a public company, and now a private organization with a top-tier ownership group, we’ve evolved through every phase of growth by staying customer first and performance driven.

What is the company’s core mission, and how does it guide your day-to-day operations?

Our mission is to drive better business results by connecting high-intent consumers with advertisers. With industry expertise built in, we focus on innovation, measurable performance and a commitment to delivering reliable results through trusted partnerships.

What makes your company stand out in the digital marketing or performance advertising landscape?

DMS de-risks media spend through advanced technology, regulatory compliance and outcome-based solutions. We prioritize quality and help advertisers connect with the right consumers at scale, across insurance, education and other high-stakes verticals.

Who is your ideal client or partner, and what value do you strive to bring to them?

Our ideal client is an advertiser who values transparency, compliance and ROI and understands the power of a strong partnership. We bring deep vertical expertise, especially in insurance and education, and deliver reliable, high-quality results that help partners grow with confidence.

How would you describe the company culture, and what values are most important to your team?

DMS is a collaborative, mostly remote workforce that values connection, resilience and innovation. We invest in our people through company-wide initiatives like DMS Gives Back and Season of Giving, while fostering community through wellness challenges, conferences and virtual events.

What innovations, tools, or strategies are you most excited about right now?

We’re focused on scaling through smarter technology, streamlined platforms and continuing to leverage our extensive data. These strategies allow us to better support our clients while adapting to an evolving regulatory environment.

In what ways does the company invest in professional development, community engagement, or social responsibility?

We support employees with professional growth opportunities and a strong internal culture, while giving back through volunteerism and charitable partnerships. DMS Gives Back, our annual company-wide volunteer initiative, is just one example of how we stay engaged with the communities we serve.

What’s next for the company—what are your goals for the next 1–3 years?

We’ve sharpened our focus on insurance and education, strengthened our financial foundation and have the backing of a notable ownership group. Under new leadership, we’re doubling down on innovation, while maintaining our focus on driving better business results for our customers.

You all have been at Shift Workspaces for many years now, tell us, what keeps you here?

We’ve been at Shift Workspaces for quite a while – some of us for over 8 years! Over time, we’ve been lucky enough to grow our Denver team while staying part of the Shift family (and moving through quite a few different offices in the building along the way!). The amazing events and beautiful workspace are definitely perks, but what has kept us here so long is the people. There’s a strong sense of community at Shift that you won’t find at other coworking spaces, which makes us look forward to coming in each day.

What do you and the team enjoy doing in and around Denver when you are not in the office?

We’re a pretty active crew! When we’re not working, you’ll find us out playing tennis or golf, hiking or running, attending group fitness classes, or crushing it in rec sports leagues. We’re also big foodies and love checking out all the great restaurants around Denver – there’s always a new spot to try! Some of our all-time favorites are El Five, Tavernetta, Hudson Hill and Work & Class!