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How Your Business Can Benefit Your Community

Being connected to your local community landscape is essential to continued success when you own a business. The benefits work both ways and staying in touch with other local area businesses and organizations will keep your brand exposed and lead more consumers to your door.

Five Ways Your Company Can Support Your Local Community

There are countless ways to get involved. Below are some examples of how your business can reap big rewards by contributing to the community.

1.      Network with Other Businesses

Forging partnerships or simply meeting to share anecdotes and information with other local business owners keeps you and your business at the forefront of people’s minds. Consider joining the local Chamber of Commerce. Networking opportunities will increase as you get involved in gatherings where professionals from various companies gather to enjoy a meal while swapping cards and discussing current local issues.

2.      Become a Board Member

There are always not-for-profit and community organizations that require board members. Finding and joining one that fits your business profile is another great way to contribute your expertise, expand your connections, and build up your local image.

3.      Sponsorships

A great way to increase your exposure in your community is through sponsorship. Perhaps you would enjoy becoming a sponsor of a local sports team or a particular up-and-coming athlete.

There are usually different sponsorship levels and may include supplying equipment to cover transportation costs or media coverage. Whichever route you choose, the teams are always grateful.

Another type of sponsorship is to become involved with special events or fundraising initiatives, for example, a hospital addition or vital equipment purchase. In this way, you are helping a completely different aspect of your community. You are not limited to any one event. Many companies will have an annual budget set aside for these occasions. Depending on sponsorship packages available, your business will receive exposure through event advertising, tickets, media campaigns, and beyond.

4.      Host Workshops or Special Events

Getting a community together to celebrate a special event or have fun can introduce your business to a completely untapped market. Throw a summer barbecue with entertainment or host a street dance. There are numerous ideas to brainstorm. Try to connect an event with something the community needs and demonstrate how your business can participate.

Workshops can also introduce people to your product and be a valuable resource for sharing information and expertise.

5.      Volunteer Your Time

Find ways to volunteer some of your time to help at a local event, charity, or service organization. Let people see you as the face of your business and be approachable. Not only will you be offering your knowledge, but you’ll also be showing your desire and willingness to support where you work and live.

There are so many ways in which you, as a business owner, can benefit your local community. At the same time, your company will reap the rewards of brand exposure, new and potential customers, and a broader networking base.

Shift Workspaces provides your business with exceptional administrative and technical services at your fingertips to aid you in reaching out to other like-minded and dynamic professionals. 

Shift Workspaces believes in community, and their office spaces are themselves a community of entrepreneurs and small business owners working to build up their businesses, just like you.

Applying Compassion in Everyday Life

Compassion. What exactly is it? We get confused between compassion and empathy, which is an awareness and attempt to understand others’ emotions. Compassion is an emotional reaction to help someone based on empathy and sympathy and is an integral aspect of any healthy relationship.

With Valentine’s Day approaching, we are encouraged to be more aware of the value of love, but it needn’t be restricted to one person. This Valentine’s Day, use it as an opportunity to be compassionate to everyone around you—not just our nearest and dearest.

We have the power to hurt, yet we have a much greater capacity to heal. Cynicism born of disappointment may conflict with our ability to treat others without judgment. However, displaying kindness and support from the empathy of shared experience takes us to a happier place.

Compassion develops meaningful connections, creates ease in group problem-solving, and improves mental well-being. Through understanding, we recognize and stand up against cruelty towards others, inequality, and racism, and develop a tolerance for those with opposing viewpoints. This is particularly true when it comes to our working lives. Treating colleagues in shared office spaces with respect and compassion is a reflection of how we ourselves wish to be treated, and providing support to those that face similar stresses in their business lives can only help foster a nurturing and supportive culture of professionalism, diversity, and courtesy.

Nelson Mandela once said that as humans, we are bound together by our compassion. We have the choice to demonstrate compassion to others every day. It is a natural and spontaneous reaction for some. For others, it is more difficult.

Expressing Compassion and Empathy Every Day

Compassion is expressed in a look, physical or verbal gesture, or combination of support and action. It is felt and understood through the offer of hope, support, and understanding.

Physical Communication

We live in a digital world. Cell phone calls, texting, emails, and social media posts may provide a quick and temporary expression; however, they are a distant bandage. The power of a warm smile, affectionate hug, squeeze of a hand, or pat on the back can help ease someone’s burden and demonstrate understanding. While it is difficult to convey these physical feelings during the current pandemic, virtual technology may help as a second-best option.

Express Interest and Kindness

Show consideration of someone else’s viewpoint and respect that theirs may differ from yours. Demonstrate interest in another person’s feelings and why they feel as they do. Show kindness through support. Volunteer within an aspect of their life that is difficult or be there just to listen.

Acting out of compassion is not meant to be a false action. We may need to develop skills and attributes that lead to a compassionate response, depending upon our own life experiences.

Awareness of how we feel is the beginning—acting upon these positive emotions to do a service, whether by being kind, being a listener, giving a hug, or going the extra mile to help someone out of their current predicament, is all a mark of the truly compassionate person. It is rewarding for both those who give and receive, and Valentine’s Day is a perfect opportunity to extend our compassion, support to those in need, and give back.

Five Tips for Starting Strong in 2022

The year 2021 ushered in many changes in how we think about running our business and how businesses themselves had to adjust to market fluctuations and instability brought on by the pandemic, climate changes, and shifting politics.

As we steadily move into 2022, it will be essential to recognize new trends and create a strategic plan that incorporates realistic and flexible objectives to surf through potentially unpredictable waves of change.

Change Starts Here: Business Tips for a Strong 2022

By adopting a few of these tips into your year’s schedule, your business will not only cope with any market changes but also have the added fuel to thrive.

1.     Break the Old Mold

Too often in business, we rely on a consistent model that doesn’t work well with the current times and doggedly attempt to make it work. This approach can be financially wasteful and tie up resources better used elsewhere.

If your business has been flailing over the past couple of years, perhaps it is time to break the mold. Many owners, entrepreneurs, and sole proprietors are now choosing to work from home or in shared office spaces, which makes sense if you face a costly lease renewal when a brick-and-mortar space no longer makes sense.

2.     Review and Renew

Take the time to step back and go over the critical decisions made for 2022 before the new year and see if they still seem to work or if you need to adjust based on current times, even though we are only in the early first quarter. Adjust your strategy as needed and break down larger into smaller tasks to make them more achievable, keeping your eyes on the main objective and not getting lost in the small stuff.

3.     Be Aware of the Bigger Picture

With the ongoing challenges facing businesses due to the pandemic, it is wise to stay alert and abreast of disruptions in supply chains and work with distributors and suppliers to leverage product rollouts and delivery with as much consistency as possible. Create a flexible timetable and communicate with other companies in your industry to coordinate and work together. Being supportive of each other during these times is a significant factor in keeping everyone in the business.

4.     Communicate and Educate

If you are planning big changes in running your business, be sure to keep your business partners, clients, and customers in the loop. Management styles, office landscapes, and employee perspectives have shifted over the past couple of years. Providing updates on your adjustments and how they will benefit your network will instill trust and loyalty.

5.     Grow Your Online Presence

While this point may seem obvious, it is still worth mentioning. Make sure that your online presence and SEO are strong. Update your social media and website, refresh outdated information, and, if necessary, hire an outside consultant to work with you on refining your profiles to match your current business model. Review where you are in the present and make the necessary adjustments to ensure your online brand aligns with the times. 

Temporary office solutions, coworking spaces, virtual offices, and office service solutions such as those offered by Shift Workspaces are rapidly becoming one of the ways for businesses to remain strong and viable throughout these turbulent times. Speak to us today about how we can support your business growth.

Faces of Shift with George Curtis of Zoetic Coaching

Each month at Shift we highlight a valued member of ours. This month, we are highlighting George Curtis, NBC-HWC, CPT of Zoetic Coaching from Shift Corona. Continue reading to discover how George’s expertise positively impacts the health and wellness of people in our local community.

Tell us about the work you do at Zoetic Coaching. 

I am the Founder and Lead Coach at Zoetic Coaching. We are dedicated to helping people embrace positive behavior change and then equip them with the tools to take action in improving their health and wellness. 

What about this business/industry motivates you? 

I am motivated by the profound impact that a higher degree of wellness can have in improving people’s lives. A small amount of positive behavior change can produce an outsized improvement in one’s day-to-day life. With a little lifestyle tweak here and there you can have more: strength, stamina, flexibility, clearer cognition, healthier aging and better mood.

What are your company’s core values? How do they inform how your company serves clients? 

The core values of Zoetic Coaching are:

1) Integrity – Integrity is the basis of everything we do at Zoetic Coaching. Because trust is the starting point for all successful behavior change, integrity is the number 1 core value at Zoetic Coaching. We have no products for sale or “one size fits all” systems. We are not trying to sell anything other than our honest, hard work helping people identify a path to better health and then moving forward to achieve it. 

2) Mastery – wellness and exercise instruction are complicated. Success demands mastery of many disciplines, Zoetic Coaching is committed to finding and incorporating the best, most current methods of coaching and exercise instruction available to help guarantee success. Because a wellness coach helps develop a vision of what being healthier looks like and a personal trainer is a subject matter expert in exercise methodology Zoetic coaching has developed expertise in both areas. Board certification and Mayo Clinic training are requirements for all coaches at Zoetic.     

3) Inclusion – Wellness is for all. Zoetic Coaching is passionate about ensuring that we warmly welcome all who are interested in becoming healthier regardless of who they are, where they come from or where they are on their wellness journey. 

What has been the number one key to your company’s success throughout the past year? 

Zoetic Coaching is successful when our clients improve their lives.  So, the number one key to our success has always been and will always be our clients. Additionally, because our clients are so passionate about the success they have achieved at Zoetic Coaching, 100% of our current clients are customer referrals.

What drew you to Shift to be the home base for your company here in Denver? 

Shift has been transformational for Zoetic Coaching. Shift’s unique combination of a relaxed vibe with a high-end feel makes our clients feel pampered and right at home, simultaneously. 

What do you enjoy doing with your time when you are not working? 

I love to be outdoors. I spend my time off: walking my dog, skiing and riding my mountain bike.

If you would like to learn more about Zoetic Coaching, you can visit their website. All Shift Workspaces members from any location are invited to join a complimentary boot camp class on Thursdays at noon with George at the Corona location.

Work and Play at Colorado’s Best Ski Resorts

It is a fact that exercise is beneficial for the brain, sharpening your thinking, enhancing memory, and combating stress. When you find yourself spending too much time behind a desk this winter, take a break and get a workout. You may use office space solutions that provide amenities for getting the muscles moving; however, nothing beats the great outdoors. Why not head up a mountain to do some skiing? Invite customers or others within your coworking space. It’s a great way to network and gain new perspectives out in the fresh air.

Colorado’s Top Ski Destinations

Shift Workspaces provides a handy location, as Denver is considered the gateway to some of the best ski resorts in the country. Skiing now encompasses several new winter sports, including heli and snowcat skiing, and there are over thirty areas to choose from, large and small. Here are four of the top-tier resorts that offer a wide-ranging experience.

Vail

The ridge of mountains in Vail is truly magnificent to behold and experience. A global Icon among skiing enthusiasts, Vail is the largest luxury ski area in the state. A free bus system connects three areas of Golden Peak, Vail Village, and Lionshead, and each offers a world-class skiing experience with beginner to advanced terrain. 

Vail Village has a charming European flair and is pedestrian-only, with amenities that include heated sidewalks, luxurious accommodations, and limitless options for dining, nightlife, and shopping. The Golden Peak and Lionshead offer luxury accommodation in a quieter location. 

Aspen

This renowned gold star ski location has now grown to include four majestic mountain resorts of Aspen Mountain, Snowmass, Buttermilk, and Aspen Highlands, each offering their own unique ski experience. Appealing to the rich and famous since the first resort opened in 1946, Aspen allows one ticket for all four locations, spread over nine miles. 

Explore the lively town’s restaurants, shops, and nightclubs, with other fun activities geared to younger family members. Luxurious accommodations range on the pricier side.

Telluride

This town has a genuine western feel with impressive terrain and breathtaking views, reminiscent of what you see in Hollywood movies. One of the top-rated Colorado ski resorts, all skiers from advanced to beginner will find the terrain challenging and exciting.

Families will appreciate the additional amenities like ice skating, kids camp, and the wild west feel of the former mining site, with plenty of shops and restaurants. The historic atmosphere, top-notch amenities, and magnificent scenery surrounding Telluride can’t be beat.

Breckenridge

This historic ski town boasts a vibrant nightlife, perfect for cutting it loose with friends, coworkers, and clients. There are close to two hundred trails that range across five peaks. Why not hit the top on the continent’s highest chair lift! There are numerous award-winning parks, bowls, and groomers in addition to excellent beginner and intermediate runs.

Other activities include dog sledding or snowmobiling. Visit shops, art galleries, cozy bars, and restaurants. Lodgings range from comfort to luxury accommodation, meeting all budget levels. 

The state of Colorado boasts some of the best skiing resorts in the US. There are several others worth investigating, depending on what you are looking for regarding the level of luxury and challenge in terrain. Many have been rated on several points, including the level of expertise, price, distance from the airport, etc.

Combining a business trip with some powder runs can rejuvenate your mind while destressing your body. Gathering with coworkers at your Shift Workspaces location will provide relaxed and fun downtime and some great networking opportunities.

Faces of Shift with the team from Vinyl Me, Please

We take pride in the great relationships we create with our members at Shift Workspaces. This month we are highlighting the team from Vinyl Me, Please from Shift Bannock. Continue reading to find out all about the unique products and services VMP offers.

How would you describe VMP to someone who had not heard of you before?

VMP is a community of explorers and storytellers seeking tangible music We offer a monthly record subscription, an online record store with exclusive pressings, and a multitude of editorial content and events. There’s no algorithm: just people picking albums they think everyone should own and care about.

What about your industry motivates and excites you?

One of the biggest joys of our jobs is supporting artists through our vinyl products and online Magazine — everyone from Usher to St. Vincent to unsigned artists (via our Rising program). We work directly with management teams and labels to honor their music via the vinyl format and support the record with editorial content such as interviews with the artists, photo essays, and a robust digital marketing campaign that introduces new fans to their music.

Another thing that motivates and excites us is vinyl resurgence. Being a leader and integral part of the vinyl resurgence poses exciting opportunities, yet also challenges us to overcome obstacles as we scale our customer base and vinyl production. It’s a very exciting time to be producing vinyl and, in many ways, leading the charge.

Over the past 8 years, we’ve cultivated an audience of music superfans who trust our curation and are open to exploring new music spanning all decades and genres. This makes our job really fun.

What does the VMP team enjoy doing in their free time?

The VMP team attends a lot of live music (sometimes all together!), listening to records, and exploring our various cities since we’ve become a remote workforce.

What drew you to Shift Workspaces and how has it helped your team?

Like many businesses, VMP became a fully remote company during the pandemic. Once COVID-19 vaccines were readily available, we were looking for a space to come back together to continue developing relationships with each other, which in turn makes us a stronger team. Shift has been a great place to facilitate that reunion and professional development.

What do you see for the future of VMP?

We hope to continue to trailblaze the vinyl resurgence and create solutions for the music industry as demand continues to grow. As music lovers, we all have our list of dream artists that we’d love to partner with and hope to one day make our vinyl wishlist come true with VMP exclusive pressings and partnerships. 

If you would like to know more about VMP, you can visit them on their website, or check them out on Instagram and Facebook.

Inviting Nature into the Workplace

Today’s workspace interiors are slowly moving away from the former windowless cubicles, plain walls, and harsh lighting, as modern workers are choosier about how and where they work. Employees are more reluctant about returning to a stuffy and impersonal workspace.

Coworking spaces are attracting more usage due, in part, to their attractive open floor designs with incorporated natural elements. Larger companies are taking a closer look, reviewing how nature can help improve the office mood and stay current with workplace trends.

People are now drawn to working environments influenced by a closer connection to nature. To lure new talent and their staff back into the workplace, companies are rethinking the layout of their corporate environments and turning to Biophilic Design as a way of enhancing their workspaces.

What is Biophilic Design?

Simply put, biophilic design incorporates elements of nature and natural materials into buildings and communities, bringing people and the outdoors together in a shared space. In environments where greenery and other live features are not practical, biophilic design may rely on the strategic use of colors and architectural shapes mixed with more natural lighting.

Natural Elements 

Recent studies show that people who share their office space with greenery and natural features have higher levels of wellbeing, feel more productive, and notice a boost in creativity. There are several excellent biophilic additions to a workspace that will achieve these benefits.

Greenery gives an instant boost and improves air quality by naturally removing carbon dioxide, producing oxygen-rich air, and absorbing pollutants. Living Walls and small indoor garden areas to add freshness and a splash of color.

– Large windows maximize natural sunlight and enhance views. If security and safety allow, operable windows draw in the fresh air. 

– Architectural features that mimic natural elements add warmth to a workspace. Expose wooden beams and combine with textures like brick and paint tones found within nature. 

– Water features such as small fountains, fish tanks, and ponds add living energy, and the audio aspect enhances relaxation.

Proven Benefits

The addition of even a small amount of greenery can have a substantial and quantifiable impact on worker health and attitude. Mental, emotional, and physical benefits have been linked directly to the addition of natural elements within the workplace. Employees are the first to relate their improved overall performance in a biophilic environment.

Declining stress levels lead to increased motivation, improvement in concentration, and enhanced creativity. Add to that the physical benefits, including fewer stress-related illnesses and quicker recovery times. 

The new trend towards biophilic design is worth the investment to any company and doesn’t need to be large to be effective. The incorporation of natural elements into a workspace provides several definable benefits to both workers and management.

Virtual office spaces like Shift Workspaces are way ahead of the game by using nature and natural elements within their co-working spaces, attracting an ever-increasing number of workers, small business owners, and entrepreneurs through their doors. Large companies and corporations should take note and learn from their example.

Faces of Shift with C10

At Shift Workspaces, we take pride in fostering great relationships with each and every one of our members in the Shift community. This month we are highlighting the C10 team out of our Littleton location. Continue reading below to find out more about C10 and their commitment to successful and fun relationship-building within their industry. 

What about your industry motivates and excites you? How have you seen your industry change in the past year?

Our team helps people connect in a human way that brings people together to accomplish great things. We make networking and executive relationship-building accessible and enjoyable. CIOs are pitched all the time by technology organizations seeking to foist their products onto them. We transform this typically tedious, unproductive and business-focused pursuit into a relationship-centered opportunity that actually works. IT representatives benefit from the opportunity to connect with CIOs on a deeper level through carefully planned, exciting events. During COVID we pivoted and started doing virtual events. However, we have found that people more than ever are missing that in-person connection, so we are back up and running doing events in over 22 cities across the United States.

What is your biggest piece of advice for someone who wants to get started in your field?

Understanding that your network is your net worth. If you were to ask a top IT leader of any fortune 500 company how they got to where they are they will always say ‘the connections they made along their career.’ Our events are all about real relationships, good times with family, and making IT work better for all of us. At C10, the focus is firmly on the people, as genuine relationships are key to the sale.

What do you all enjoy doing in your free time?

We are all are big travelers and adventurous. We love being outside, Pilates, visiting our favorite restaurants as we consider ourselves ‘foodies’ and enjoying times with friends and family.

What drew you to Shift Workspaces and how has working here helped your team?

The atmosphere and amenities are definitely what drew us to Shift, as well as the people. Everyone is genuinely so nice and helpful. Also, Shift helps keep us productive and connected to the people in the office. It’s a community that has opened up opportunities where we have been able to work with people in the office.

What do you see for the future of C10?

In 2022, C10 is planning on doing 22 events in 22 cities. We will continue to connect with Fortune 500 executive decision makers nationally peer-to-peer and grow into new markets. We’re going to continue featuring our Spotlight Thought Leaders in a personal way to find their meaning of LEGACY both personally and professionally.

If you would like to know more about C10, you can visit them on their website

A Comprehensive Guide to Google My Business

Google My Business is a free tool that helps local businesses manage the information that is displayed in different ways on Google Search and Google Maps. 

For example, if you do a Google Search for a business that is listed in Google My Business, you will see an information box on the top-right side of the results page that displays key information about that business such as the address, their operating hours, phone number, and useful links to their website and the Google Maps app to get directions. 

People are already accustomed to finding all the information they need just by checking this information box, so having a current and complete listing is crucial. Let’s talk about how and why you should be utilizing Google My Business.

Showcase your products and services

The information box is also a great way of demonstrating the quality of your products and services through the reviews that are displayed there. This is a key element people are looking for when deciding who they want to do business with. 

Another important feature is the Google Local Pack. These are the three business listing results that appear right under the map whenever you do a local search. In order for your business to appear on the Google Local Pack at all, you need to be listed on Google My Business.

Finally, if you want your business to appear as a result on Google Maps, a Google My Business account is very important. These features all contribute to your organic growth and Search Engine Optimization that will help you in generating sales and increasing brand awareness on the web. 

The benefit of Google Analytics

Google My Business not only provides you with a free listing on Google, it also provides you with valuable data you can use to gain insight into the search queries people are using to find your company. This includes statistics like profile engagement, views, audience demographics and click information. You can then evaluate this data to make strategic decisions and increase your website traffic. 

Setting up your Google My Business page

Setting up a Google My Business page is easy and quick. You just need to fill out a few pages with information such as your real-world business name, the main category that best represents your business, your address, select the areas that you cover, add your contact information. 

Once you verify your listing via an automated phone call or by postcard you are given access to your very own Google My Business Dashboard, where you can complete your listing with opening hours, photos, logos, and a description of your business.

After you begin developing your Google My Business page, slowly but surely you will start to see these great benefits positively impacting your business. And as always, for all of your needs here at the office or from home, Shift Workspaces will be here to help.

Faces of Shift with Avenue Logistics

At Shift Workspaces, we love getting to know each of our members on a personal level. This month we had the opportunity to sit down with the team from Avenue Logistics to learn more about them and what they do. We hope you enjoy getting to know more about this amazing team as much as we have!

 

Tell us about the work you do at Avenue Logistics.

We are a freight brokerage that offers a full suite of logistics services to shippers of all sizes in all major industries. We specialize in full truckload, partial, LTL, warehousing, consolidation, and freight management services. We thrive on bringing new technology to old relationships, and our focus at Avenue is on using our proprietary load matching software to reduce waste in the supply chain without losing a personal and familiar touch.

 

What about this business motivates you?

The personal connection and friendships we make with our clients, we thrive on these partnerships. We are constantly being met with new challenges and opportunities for growth. Every day we are given the chance to bring new transportation solutions to our clients. This keeps our days interesting, fun, and very fast-moving!

 

What are your company’s core values? How do they inform how your company serves clients?

At Avenue Logistics we understand that it is important for our clients to connect with a live person 24/7/365 and we recognize that every interaction matters. We specialize in faster and more efficient coverage, and optimized transportation costs, all with lower environmental impact. We focus on Dedicated Carrier Opportunities and use proprietary matching technology that allows Avenue Logistics to quickly and effortlessly find opportunities that fit in a carrier’s network. Innovative and forward-thinking technology designed by in-house experienced professionals is advancing our growth exponentially. We know that it takes a team of amazing people to make each of these avenues a success. We deliver our best at all times and through all modes, it’s the Avenue way for transparency in transit with a partner you can trust!

 

What has been the number one key to your company’s success throughout the past year?

Our people, we have a team of truly dedicated supply chain professionals here to provide the best solutions. The dedication our team has to supply chain solutions and our strong relationships with our clients is what keeps us successful!

 

What drew you to Shift to be the home base for your company here in Denver?

We are happy to call Shift our home base for our Denver CO branch. We were drawn to the high-energy environment and convenience that Shift offers. We have been happy to interact with and meet people from many different industries here on a day-to-day basis. We also love the amenities and bright offices. full of natural light and fun outdoor spaces.

 

When you and the team are away from the office, what do you enjoy doing?

We all enjoy the many outdoor activities that Colorado has to offer! In our spare time, we enjoy camping, hiking, skiing, and snowboarding. We also have a member of a Colorado-based band on our team, check them out! 3420 out of Fort Collins, CO.

 

If you would like to learn more about Avenue Logistics, you can visit them on their website.