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Five Tips for Starting Strong in 2022

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The year 2021 ushered in many changes in how we think about running our business and how businesses themselves had to adjust to market fluctuations and instability brought on by the pandemic, climate changes, and shifting politics.

As we steadily move into 2022, it will be essential to recognize new trends and create a strategic plan that incorporates realistic and flexible objectives to surf through potentially unpredictable waves of change.

Change Starts Here: Business Tips for a Strong 2022

By adopting a few of these tips into your year’s schedule, your business will not only cope with any market changes but also have the added fuel to thrive.

1.     Break the Old Mold

Too often in business, we rely on a consistent model that doesn’t work well with the current times and doggedly attempt to make it work. This approach can be financially wasteful and tie up resources better used elsewhere.

If your business has been flailing over the past couple of years, perhaps it is time to break the mold. Many owners, entrepreneurs, and sole proprietors are now choosing to work from home or in shared office spaces, which makes sense if you face a costly lease renewal when a brick-and-mortar space no longer makes sense.

2.     Review and Renew

Take the time to step back and go over the critical decisions made for 2022 before the new year and see if they still seem to work or if you need to adjust based on current times, even though we are only in the early first quarter. Adjust your strategy as needed and break down larger into smaller tasks to make them more achievable, keeping your eyes on the main objective and not getting lost in the small stuff.

3.     Be Aware of the Bigger Picture

With the ongoing challenges facing businesses due to the pandemic, it is wise to stay alert and abreast of disruptions in supply chains and work with distributors and suppliers to leverage product rollouts and delivery with as much consistency as possible. Create a flexible timetable and communicate with other companies in your industry to coordinate and work together. Being supportive of each other during these times is a significant factor in keeping everyone in the business.

4.     Communicate and Educate

If you are planning big changes in running your business, be sure to keep your business partners, clients, and customers in the loop. Management styles, office landscapes, and employee perspectives have shifted over the past couple of years. Providing updates on your adjustments and how they will benefit your network will instill trust and loyalty.

5.     Grow Your Online Presence

While this point may seem obvious, it is still worth mentioning. Make sure that your online presence and SEO are strong. Update your social media and website, refresh outdated information, and, if necessary, hire an outside consultant to work with you on refining your profiles to match your current business model. Review where you are in the present and make the necessary adjustments to ensure your online brand aligns with the times. 

Temporary office solutions, coworking spaces, virtual offices, and office service solutions such as those offered by Shift Workspaces are rapidly becoming one of the ways for businesses to remain strong and viable throughout these turbulent times. Speak to us today about how we can support your business growth.

About the Author

Shift Admin

At Shift, we believe that “better” is a worthwhile destination, and we aim to join and lead the journey to get there. We offer private offices, coworking spaces, virtual offices, meeting rooms and event spaces that serve to encourage collaboration, foster relationships, and support you on your journey to work better. We invite you to journey with us—let us support you as we all strive for better.