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How to Finish Your Year Strong

The end of the year is already in sight. As we prepare to enter Q4 it is a fantastic idea to be proactive and take advantage of this time instead of letting it go to waste. 

Here are a few ideas to help you finish your year strong:

Declutter

Stress management is key to taking full advantage of the last months of the year, and a big source of stress for most people is the clutter in their desks, their computers, and their inboxes. So start by cleaning out your inbox, sort everything in your computer in folders instead of having everything on your screen, and clean everything on your desk. This will make you feel more comfortable in your workplace, and it may also produce the added benefit of providing you with a clear mind as well. 

Back your data up

While it is important to continually back up your data throughout the year, once you clean up your desktop, it is a great idea to create a backup of all your data now that it is freshly organized to give yourself a clean start. This includes your computers, tablets, and mobile devices. Not only should you back up to a cloud storage system, but you should also consider using an external hard drive for additional insurance. 

List your accomplishments

Make a list of your biggest triumphs of the year, and the obstacles you overcame to achieve those victories. The goal is not only to make you feel good about your year but also to think about how you will be able to replicate these achievements next year. Make sure to also mention everybody who contributed to these successful moments.  

Show your appreciation

Use this time to thank everybody that played a key role in your organization’s accomplishments. This can be anything from a personalized thank you email, to a gift basket or a coupon code.

List your failures

On the flip side, it is also very important to list this year’s shortcomings. Making such a list can help you make a more detached analysis of what went wrong, which will, in turn, help you avoid making these same mistakes next year. Remember that the only way to fail is to not learn from your mistakes. 

Review your digital presence

Take this time to review all the elements that form your digital presence. Start with your website, take the time to click each link, and see if they all work. Check if the information provided is still relevant. Analyze if it still looks fresh or if it looks outdated and needs a full redesign. Then head over to your newsletter and see what improvements can be made. Finally, check out all your social media profiles and see if they are in need of an update. 

Of course, as we head into 2022 and beyond, Shift Workspaces will always be here to help and facilitate your success. 

Faces of Shift with EPIC

We love getting to know our Shift members on a level that goes deeper than the surface. Each month we highlight a group from the Shift Workspaces community to learn more about. This month, we interviewed EPIC from Shift Workspaces Bannock. We hope you enjoy getting to know more about EPIC as much as we did!

  1. Tell us, what is EPIC and what does your firm specialize in?

Evolution Private Investment Collective (EPIC), is a Denver-based asset management firm opening up private markets by connecting three stakeholder groups with unique problems: individuals, their financial advisors, and the managers to whom the firm allocates capital. EPIC was incubated inside a large multi-family office and now operates independently. Our flagship fund series is designed to empower financial advisors to focus on achieving their clients’ financial objectives through a diversified allocation to private markets.

  1. What are EPIC’s core values? How do they inform how your company serves clients?

EPIC’s mission is to make private markets simple and accessible for everyone. Right now, this means that we are focused on expanding the private market investor base. Historically, private markets have been dominated by large institutional investors such as university endowments or public pensions. Through our innovative fund structure, our transparent fees, and our focus on lower-middle market investment opportunities, we enable individuals and their families to confidentially invest in private markets.

  1. Speaking of clients, who is your target customer, and how do you successfully reach them?

We target individuals and their families, often working in partnership with that individual’s financial advisor. We have implemented a B2B2C model whereby we are focused on establishing relationships with independent RIAs (Registered Investment Advisors) who wish to offer their clients private investment opportunities via our strategies.

  1. What makes EPIC different from your competitors?

Our competitors often pitch financial advisors and their clients a story of access as the sole solution to participate in private markets. Realistically, in addition to access, advisors need to be confident that they are investing in high-quality opportunities, meeting client investment objectives, and offering a scalable and consistent strategy. All without significantly increasing their overhead and introducing administrative complications. We believe we are the only group acknowledging advisors’ needs in a holistic way.

  1. All companies face everyday struggles. What are some of the challenges you face as an asset management firm?

Trust is a key component of the financial services industry, and, as a result, most young financial services firms are hesitant to refer to themselves as start-ups. We are lucky enough to have a 3-year track record from our first fund which was started in 2018 when our investment team operated inside of the family office that we’ve since spun out of. That said, we face the same problems that most start-ups face: how do we establish our brand in the marketplace? where do we allocate our next dollar? and who should we hire to facilitate growth?

  1. What is your biggest piece of advice for those starting out in the industry?

The financial services industry is dominated by a handful of large incumbent players, which can be intimidating. But it is this dominance that creates space for smaller start-ups to differentiate themselves by embracing new ways of thinking and doing. Additionally, this market is generally ripe for innovative disruption, whereby new firms can expand the market by addressing previously unserved or under-served customer segments.

  1. How did the two of you become business partners? Who else is on your team?

Michael Fitzpatrick and I (Alec Garza) have known each other for close to 20 years since we both grew up in Austin, TX. We used to play football and lacrosse together in middle school and we went to high school together, and we stayed close throughout college. Over the years, Michael became a sounding board for me as I started outlining a vision for EPIC. Once I launched the firm, it was a natural progression to have Michael join the team. The two of us work with Jimmy Hirschmann who was on our legacy investment team at IWP and is our third full-time partner. We have a handful of part-time investment committee members and advisors, and we were lucky enough to also have two interns this past summer.

  1. Share with us how you “Make private markets simple and accessible for everyone.”

I’ll address this question in two parts. First, we make private markets simple through our customizable fund-of-funds structure that provides broad diversification to private markets while taking into consideration an investor’s objectives.  Investors determine their allocation to the share classes in our fund, and from there we handle all the complexities of portfolio construction, reporting, capital calls, etc. Second, at the highest level, we make private markets accessible by developing strategies specifically designed for our target market (individuals and families) who were traditionally ignored by the incumbent players. It used to be that only large institutional investors were ever made aware of private investment opportunities; we are changing that.

  1. What is your long-term vision for your collective?

The long-term vision for EPIC is to facilitate a network of like-minded stakeholders (fund managers, individuals, and independent investment advisors) so that those stakeholders can realize the value created in private markets. In general, the opaque nature of private markets makes them difficult to operate in, let alone understand. By creating a network of others with similar goals, we will both encourage new participants while expanding the market itself.

  1. How has coming to Shift Workspaces Bannock contributed to your growth and success?

Shift lets us right-size our office space for our firm. With a dynamic team, it is important for us to have the flexibility that’s inherent in the Shift business model. Besides the business consideration, the space is enjoyable to work in and you can’t beat the people you see on a daily basis!

If you would like to get to know more about EPIC, you can check them out on their website and LinkedIn.

How to Better Prioritize Mental Health for Your Employees

Everybody’s mental health has suffered in varying degrees during the COVID-19 pandemic. The uncertainty of the situation, the panic that came with the lack of information, and having to adapt to a completely new work routine was the perfect mix for an increase in anxiety, financial insecurity, and worry for loved ones among most workers. 

Now, after a very efficient and successful vaccine distribution, more and more companies are requiring workers to come back to the office and back to things as they were before the pandemic hit. 

To some this is fantastic news, others have seen this as another threat to their mental and physical health. After all, the pandemic is not fully over yet, and the fears that came with it are still very present in most peoples’ minds. 

Add to that the fact that in a little over a year and a half, people started to feel like they had some sort of control over their routines when working remotely. Not to mention the huge change that going from being completely alone or around very few people all day to going straight into crowded public transportation and huge crowds will feel like for most. 

So making mental health in the workplace should be a priority for most companies, especially during this transition period. 

Here is a quick guide to help you better prioritize mental health in the workplace:

Stay flexible

Making it mandatory for every employee to come into the office does not help promote mental health. Instead, you might want to keep the option of working remotely open for those who don’t prefer to head back to the office. 

Even if your goal is to have everybody back in the office at a certain date, it is better if you let your employees ease into the idea of going back in person by providing them with the option of working from home or in a safe coworking space, even if it’s only part-time or temporary. Coworking spaces are proven to increase productivity and benefit mental health.

Promote emotional well-being

Help your employees to keep track of their emotional well-being by providing them the tools and resources they need for that purpose. There are many apps that help people track their pulse, mood, and engagement every day. Also giving them the option of taking a decompression day to focus on their mental health can be a great way of helping people not feel overwhelmed. 

Pay attention to warning signs

Learning to identify early warning signs can help you provide assistance to your employees before their mental health hits a low point they can’t bounce back from easily. 

Some common signs are struggling to meet deadlines, resistance when given feedback or having strong reactions to minor incidents. If you notice any of these, you might want to reach out to these employees privately. 

When the time comes to look at flexible remote working options for you and your employees, let Shift Workspaces guide the way and show you a better way of working.

Faces of Shift with Traction Financial Partners

Each month at Shift Workspaces, we have the opportunity to highlight a valued member. We love getting to know our members not only on a professional level but also on a personal one. This month we are highlighting Traction Financial Partners from Shift Littleton. Continue reading below to find out all about their business and what makes them great!

  1. You have been with us at Shift Littleton for the past year now. What has it been like transitioning to a coworking space?

It’s honestly been such a great transition for us! We were a little nervous to make a change from such a traditional office space, but it’s been smoother than we could have imagined. Not only do we love working in such a gorgeous space with everything we need, but our clients are so impressed every time they come in.

  1. How does Shift help you better serve your clients?

Shift has provided us with a gorgeous, centrally located, professional office space for us to serve our clients. It has everything we need from a professional services standpoint but also has provided a calm and relaxing environment for us to connect on a deeper level as well. Eliminating the stuffy traditional office space from such a traditional industry has done wonders for our team and clients alike.

  1. What are your company’s core values? How do they inform how your company serves clients?

Our core values are stewardship, excellence, accountability, loyalty and innovation. We exemplify stewardship by faithfully caring for those we are entrusted with; excellence through our commitment to constant improvement; accountability by always doing what has to be done and communicating the process along the way; loyalty through our care for clients as we are a family and treat our them as family too; and innovation through our continual commitment to learn and advance in every way possible.

  1. What has been the number one key to your company’s continued success throughout the past year? Particularly, through the pandemic.

Communication, communication, communication. We make a conscious effort to communicate with our clients on a regular basis, to begin with, but the pandemic made it an even higher priority. Of course, we updated them on our views of the economic markets and their account status but we made a bigger effort to check in on our clients from a personal perspective too. The last year and a half has been extremely challenging on everyone from all directions so we’ve tried hard to let our clients know that we’re here for them in any way we can be, personally and professionally. 

  1. What advice would you give to young professionals regarding saving for their financial future?

The biggest thing is to just start somewhere. Even if you can’t put away hundreds of dollars a month, you’d be shocked at how much a little bit on a consistent basis adds up to, especially when it’s invested and can have time to ride out the market. The time value of money is huge and starting as early as possible will make a significant impact down the road.

  1. What is the most rewarding aspect of working with your financial clients?

Being provided with the opportunity to walk with clients through all stages of life is beyond rewarding. Helping them plan to buy their first home, save for having kids, and into retirement is such a blessing. Knowing that we can help provide guidance to help financial goals and dreams come true makes this hands down one of the most rewarding jobs out there.

If you would like to get to know more about Traction Financial Partners, you can visit them on Facebook.

How Coworking Can Benefit You as a Remote Employee

Working remotely can be a very satisfying experience. You don’t have to deal with long commutes or rush hour traffic jams, you can usually make your own schedule, you have the freedom to work from anywhere in the world, and you have the freedom to personalize your workspace however you want it. 

However, there are a few drawbacks that every remote employee will experience eventually such as feeling isolated and lonely, struggling to increase your productivity, being distracted and finding excuses to procrastinate too often, and having a hard time separating work from home. On top of this, an inadequately equipped home office can lead to physical issues too. 

Many remote workers have found that the best solution is to use a local coworking space to do their jobs. Here are a few ways coworking can benefit you as a remote employee:

Drive productivity

As a remote worker, you have the freedom to set your own schedule and be as flexible as you want with it. But this flexibility often leads to a chaotic routine that impacts your productivity negatively. Using a coworking space can help you lay the foundations of a more structured routine that will in turn boost your productivity. 

Combat loneliness

Working from home can feel very lonely after a while, especially if you are a digital nomad and change homes every few months. By joining a coworking space you get the benefit of being surrounded by like-minded professionals who can make your remote work feel way less lonely. This doesn’t mean that you will get interrupted constantly by other chatty members, after all this is a workplace and people are there to actually work. 

Do what works for you

Coworking spaces are usually set up to accommodate many different styles of working. If you work better in a traditional office, then you can work in a space that emulates that feeling. If you prefer a more relaxed type of setup, then you may want to check out the couches, bean bags, and coffee tables you can work from. Or if you work better outdoors, then there are often decks and terraces you can use. Some coworking spaces even have things like hammocks, giant nets, and other unusual areas for those looking for something unique. 

Work and travel

Nothing disrupts your routine more than traveling, and this in turn has a great negative impact on your productivity. Coworking spaces can help you mitigate this effect because they are literally everywhere in the world, and you can just pop in and get a desk whenever you need one. This means that your routine can follow you wherever you go. 

Be part of a community

Coworking spaces are also known for the strong communities that are formed between their members. They often have activities and events that help you grow your network and connect with others. This is very valuable for remote workers because they are usually not exposed to these social interactions. 

Work whenever you want

The ability to set up your own schedule gives you the power to work whenever you feel more productive. Some people feel like they do their best work during the normal 9-5 work hours. Others feel more productive very early in the morning, and there are also the night owls who like to work very late at night. Coworking spaces can accommodate most schedules, and some are even open 24/7, so you have access to a professional work environment no matter what your preference is. 

Faces of Shift with the Team from Nimble Gravity

Tell us about the work you do at Nimble Gravity?

Nimble Gravity is a data science, digital transformation, and eCommerce consulting company. We help companies create data-driven strategies – which is increasingly important as business accelerates online. We’re geeks who also have business acumen. “Digital Transformation through Data Science” is our tag line. Stop by our office to introduce yourself and we’ll give you a pocket protector that says so! 

What do you think has contributed to your success?

Our team is a group of experienced and proven professionals with high standards. We love to get our hands dirty and enjoy exploring new ways to add value for our clients every day. Although our joke is that it’s all about the beards. 

What do you think the future of your industry will look like?

The insights you can derive as more data becomes available are increasing exponentially. Keeping your business relevant and competitive in today’s digital age will require deeper technical expertise and insightful analysis of the data to predict behavior and identify areas for growth.

How do you see Nimble Gravity growing?

FAST – We’re on track to grow over 500% this year and we’re not done yet!  

What about your job inspires you?

We celebrate the diversity of personal inspiration at Nimble Gravity. Some of us are motivated by solving hard technical problems or geeking out on serverless cloud architectures, or building “trusted advisor” relationships with our clients. Yet we all share a love of the outdoors and for using gravity to descend nimbly – on a bike, snowboard, or skis. 

What drew you to Shift to be the home base for your company?

We were terrifically tired of being stuck in our homes! Shift is a comfortable and classy place to work with a great location. We’ve found it to be a fantastic environment to grow our business and for our employees to thrive. And Mackenzie’s daily treats can’t be beaten!    

If you would like to get to know more about Nimble Gravity and their team, you can visit them on their Website, LinkedIn, and Facebook.  

The Future of Marketing Your Business in a Post-Pandemic World

With more than 30% of people in North America and Europe already vaccinated with at least one dose of the COVID-19 vaccine, companies are starting to finalize their marketing strategies for the world after COVID-19. For entrepreneurs who spent 2020 improvising to stay afloat, now is the perfect time to start planning for the future of marketing your business in a post-pandemic world.

Here’s a short guide to help you cover all your bases:

Focus on your existing customers

Those customers that remained loyal to you during the pandemic should be your top priority before you even start thinking about attracting new sales. A good place to start is to create services and campaigns that target their new needs, but if you want to go the extra mile you should really look into rewarding those loyal customers for sticking with your business through these tough times. Discount cards, free products, and official merch are great ways to show them your appreciation.

Identify your target market

When you are ready to look for new customers, you should start by considering who your post-pandemic target market is because your old ideas about this were most likely made obsolete by the pandemic. Demographic data such as age and gender, are no longer the most important factors when determining your target market. Now, messages need to be more aligned with people’s situations and values.

Some examples of new targets you might consider are:

– Customers who focus on product functionality and affordability instead of brands.

– Customers who are mainly interested in protecting their health by choosing safe products and minimizing risks when shopping.

– Customers who are conscious about protecting the environment.

Complete your move online

If you spent most of 2020 struggling to get your operation online as quickly as possible, you probably realized that some sacrifices had possibly been made during this great migration. Now is the time to pick up some of those pieces that had been sacrificed.

Optimize your customer’s journey

One of the most important parts of your online marketing plan is your customer’s journey or the path that is engineered to get online visitors from your landing page all the way to the checkout page. The online behaviors of your potential customers will definitely have changed since last year and it is important that you adjust your customer journey accordingly. This will help you drive more sales.

Invest in online ads

Moving your entire operation online includes moving your advertising strategy online too. Just be careful to invest in the right platforms and keywords, because wasting money on online ads is very easy.

Marketing in the post-pandemic world means accepting that your old strategy is no longer viable, and investing time in crafting a new marketing plan that takes into account the new behaviors, needs, and wants that your customers are already demanding.

Faces of Shift with the Outside Magazine Team

At Shift Workspaces we love getting to know our unique members on a personal level. Each month we sit down and chat with a different member to get to know more about them and their business. This month we’re highlighting the team from Outside Magazine. To learn more about the Outside Magazine team and how they value the outdoors and adventure, continue reading:

Since 1977, Outside has been about one simple idea: to inspire active participation in the world outside – how do you feel the team lives this out?

You’d be hard pressed to find an employee of Outside anywhere that doesn’t have a deep passion for the outdoors. You’ll find most on the weekends participating in outdoor activities or using their free time to advocate for environmental protections.

What roles do your Outside employees who office at Shift hold?

Laura Addison – Digital Campaign Manager

Jacob Longnecker – Digital Media Director

Rebecca Constant – Senior Digital Campaign Manager

Maggie Sweeney – Digital Campaign Manager

Jen Penningroth – Digital Product Director

Meghan Karcher – Digital Ad Operations Director

Jimmy Mills – Email Strategist

Can you tell us what one of your favorite Outside Magazine articles is? Why is it special to you?

Frozen Alive

This chilling article touches on what your body goes through during a hypothermic incident. It will have you grabbing a blanket and making sure your car always has the gear you need…just in case.

When planning a day hike or weekend camping trip, what are some of your favorite Colorado spots?

Many, many secret spots but some spots that we love for a day hike are the Twin Sisters Peaks near Estes Park, Royal Arch in Boulder or for Denverites Golden Gate Canyon is the quickest spot to feel like you’re really out there. For camping there are so many beautiful spots, I recommend always going off grid into BLM land and making your own adventure or there are always spots like Cottonwood Lake near Buena Vista or Red Feather Lakes near Fort Collins that are absolute musts. Also don’t be afraid to do some driving into Wyoming, Utah, or New Mexico; Colorado is incredible, but it just grazes the surface of the West.

Any interesting projects in the works that we should keep an eye out for?

Our company was recently acquired by Pocket Outdoor Media and the whole company has rebranded as Outside. This week we have released a membership program called Outside+ that includes exclusive access to the world’s best resources for training, nutrition, know-how, and how-tos—designed to get you where you want to be: an active life well-lived.

What is your biggest piece of advice for anyone looking to become an avid outdoorsman (or woman!)?

Just get outside! Start with day hikes from popular apps like AllTrails or take a friend’s advice and go from there – you’ll quickly come to find what you like and don’t like about being outdoors. Camping not your thing? There’s still so much you can do in a day. I’ve found that exploring news places makes me the most excited to be outside. And always remember: Leave no trace.

Share with us the benefits you find by being a longtime member?

The benefits have been great, we have definitely taken advantage of the coffee of course, the honor-system food options always come through when needed, and the offices are bright and comfortable. We love that the group is B-Certified. And we cannot wait for the post-COVID benefits of having happy hours once again at Shift.

Top Reasons Why Entrepreneurs Choose Shared Workspace

Ever since the concept of coworking was first implemented in San Francisco and New York back in 2006, the coworking industry has experienced a huge growth worldwide. To the point where it isn’t strange for every kind of entrepreneur to choose a shared workspace as their HQ, instead of leasing a traditional office space. 

Here are the top reasons why entrepreneurs choose shared workspaces:

No capital investment

Investing in private office space used to take up a big portion of any startup’s budget. Today, shared workspaces free up this crucial capital by not requiring that entrepreneurs make such a heavy investment from the get-go. Instead, they can choose from the many options available, one that fits their budget perfectly. 

Easy expansion

As their startup grows by hiring more people, entering new markets, etc., shared workspaces allow entrepreneurs to easily get the space they need without having to sign new leases or cramming people into an inadequate space until their current lease expires. All they need to do is to book the new spaces that they require, and they can have a bigger operation in no time. And if the expansion doesn’t quite pan out for your startup, you can easily take a step back and downscale your operation without being tied to a long lease. 

Access to talent

Finding new talent for your business is simplified when you are exposed to fresh faces on a daily basis. This is precisely where shared workspaces excel, and a big reason why entrepreneurs choose to use shared workspaces. In such a space you are exposed to many freelancers and entrepreneurs who are open to collaborating and sharing their expertise with each other. This talent pool is much more organic and much cheaper than traditional recruiting methods. 

Plug and play

A great thing about shared workspaces is how they are ready to be used without much setup needed. When compared to traditional office spaces where it could take months to adapt everything to your company’s needs, the benefits of using a workspace with an almost nonexistent setup are evident. 

More options

Shared workspaces also offer you more options whenever you need to utilize other office amenities such as meeting rooms, conference rooms and private offices. Some even offer extras like catering, virtual receptionists, and business services such as copying, printing, mailing, and faxing. Accessing all these options is as easy as booking them whenever you need them, and for as long as you need them too. 

Faces of Shift with Krystal Thompson and Liz Hyatt of Real Home Co.

Shift Workspaces is fortunate to host a diverse business community. Each month, we focus on one of these unique local businesses so that everyone has a chance to learn more about our members. We recently had the chance to speak with Shift members, Liz Hyatt and Krystal Thompson of Real Home Co. to get their inside perspective on the current Denver real estate market and more!

How did you discover and begin your careers in the residential real estate industry?

Krystal – I think my immense attachment to the concept of home fueled the fire. That coupled with my degree in Marketing and being raised by my mother who was in the mortgage world, gave me the perfect balance of experience and passion to pursue real estate. 

Liz – I have a background in Communications and worked at a digital marketing firm in Denver for many years learning how to juggle multiple projects while ensuring the clients felt taken care of. After I stepped out of that role and started to dabble in wine sales, Krystal came along and encouraged me to get my real estate license, something I had always considered doing. I ended up getting it a few months later and we have been working together ever since. First at another brokerage and then launching our own in October of 2019.

We started Real Home Co. because we saw a need for a truly unique boutique brokerage experience for our agents and clients. Our philosophy encompasses authentic relationships, quality of life, and proven results.

What is the biggest change you have seen across the residential industry since your career began?

All of it! Haha

Something remarkable is the amount of buyers who have entered the market with a significant amount of cash on hand, whether it is for a down payment, the full purchase price, or appraisal gaps. 

Also, the home appreciation rates here in Denver are historically high – we have never seen anything like this (homes appreciated by 6.9% in March alone!). 

What is your biggest piece of advice for anyone starting out in the industry?

Krystal – Education, education, education! The real estate exam does not cover all the facets of our job. You will wear many hats so make sure you work with a brokerage that can help you where you need it most, marketing, training, contracts, and negotiations, etc.

Liz – Find a mentor. Find someone who you feel comfortable with and who never makes you feel dumb or annoying for asking questions!

What about your job inspires you?

Krystal – Helping people find their next home for them to make memories and grow wealth.

Liz – Sounds cliché but becoming part of someone’s journey and making lasting friendships with them.

What advice would you give to first-time home buyers?

Krystal – Find a Realtor that you connect with on a personal level and that has time to answer all your questions like a good friend would, but in a professional manner. That coupled with problem-solving skills and negotiation experience will make you actually enjoy the experience all while being protected.

Liz – Remember that your first home is an investment and not necessarily your forever home. Get your foot in the door with your first property. Build equity and then you can move up. Be willing to make some compromises. And have fun throughout the process (we can help with that)!

When you both are not hard at work, what do you like to do for fun?

We run a group called Denver Drinkers that meets up regularly for happy hours at different Denver bars and other fun events.

Krystal – Host parties, decorate spaces, and enjoy cocktails and all of Colorado’s seasons.

Liz – Eat, drink and travel!

Tell us about the benefits you find coming into your office at Shift Workspaces Littleton.

The community at Shift is wonderful! We have made so many friends and connections, which is EVERYTHING in our business. It also provides an incredible & welcoming space for hosting our clients.

If you would like to learn more about Real Home Co., feel free to visit their website.