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A Comprehensive Guide to Google My Business

Coworking Space Denver

Google My Business is a free tool that helps local businesses manage the information that is displayed in different ways on Google Search and Google Maps. 

For example, if you do a Google Search for a business that is listed in Google My Business, you will see an information box on the top-right side of the results page that displays key information about that business such as the address, their operating hours, phone number, and useful links to their website and the Google Maps app to get directions. 

People are already accustomed to finding all the information they need just by checking this information box, so having a current and complete listing is crucial. Let’s talk about how and why you should be utilizing Google My Business.

Showcase your products and services

The information box is also a great way of demonstrating the quality of your products and services through the reviews that are displayed there. This is a key element people are looking for when deciding who they want to do business with. 

Another important feature is the Google Local Pack. These are the three business listing results that appear right under the map whenever you do a local search. In order for your business to appear on the Google Local Pack at all, you need to be listed on Google My Business.

Finally, if you want your business to appear as a result on Google Maps, a Google My Business account is very important. These features all contribute to your organic growth and Search Engine Optimization that will help you in generating sales and increasing brand awareness on the web. 

The benefit of Google Analytics

Google My Business not only provides you with a free listing on Google, it also provides you with valuable data you can use to gain insight into the search queries people are using to find your company. This includes statistics like profile engagement, views, audience demographics and click information. You can then evaluate this data to make strategic decisions and increase your website traffic. 

Setting up your Google My Business page

Setting up a Google My Business page is easy and quick. You just need to fill out a few pages with information such as your real-world business name, the main category that best represents your business, your address, select the areas that you cover, add your contact information. 

Once you verify your listing via an automated phone call or by postcard you are given access to your very own Google My Business Dashboard, where you can complete your listing with opening hours, photos, logos, and a description of your business.

After you begin developing your Google My Business page, slowly but surely you will start to see these great benefits positively impacting your business. And as always, for all of your needs here at the office or from home, Shift Workspaces will be here to help.

About the Author

Grant Barnhill

Grant has been thoughtfully managing, developing and investing in central Denver real estate for nearly 30 years. He is the Founder of Shift Workspaces, a shared workspace community committed to social stewardship, sustainability and an integrated view of commerce. Inspired by extensive foreign travel, each of his projects has honored the local flavor of Denver while weaving in elements of international art, architecture and culture.